Healthfirst is a not-for-profit managed care
organization that offers low or no-cost health insurance to eligible
individuals and families living in the New York metropolitan area and New
Jersey. The organization commissioned coloring books to teach children
the fundamentals of health and healthy choices. Coloring and activity
books entitled “Going to the Doctor”, “Nutrition”, and “ABCs & 123s” are
written in English and Spanish. The books provide age-appropriate
graphics and information to guide young people in making good choices about
exercise, diet and overall wellness. Additionally, the coloring books are
a great way to pass the time in waiting rooms and ease the anxieties a young
person may have about seeing the doctor.